It’s pretty simple.
– Respond to emails – even cold ones can get a reply
– Follow up on warm leads
– Be transparent about the process and honest about the answer. If it is not gonna happen then just tell the founder early. They appreciate it.
– It’s okay not to invest and sometimes founders think if they get connected to you that you are somehow obligated but just be clear and responsive.
Being open and kind is pretty easy to do.
When I have something negative to say about the startup, I rather go radio silent than to say it. Especially when I don’t have a relationship with the founder. Maybe it is Asian thing. Haha.
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