What Brands Should Do in 2018 | The Daily | L2

This is a good recap of previous predictions and some new predictions.

Retail apocalypse is real.

Dollar Shave Club was so overpaid for.

Walmart is the comeback kid!

Marketing in 4 easy steps :: Seth Godin

Always amazing to me how Seth can boil huge subjects down to simple steps.

Here he attacks marketing :: http://sethgodin.typepad.com/seths_blog/2016/08/marketing-in-four-steps.html

I love step 4:

The last step is so often overlooked: The part where you show up, regularly, consistently and generously, for years and years, to organize and lead and build confidence in the change you seek to make.

I think this is the one the startup crowd likes to overlook. The patience required in building a real brand and how that takes time and consistency.

Hence – my newest read :: http://www.nokpis.com/2016/08/21/how-brands-grow-books-2/