Interesting way for Amazon to play the free OTT game:
Amazon is expected to announce a free, ad-supported video service with libraries of past TV shows and movies. The offering, which is similar to The Roku Channel and Hulu, will let advertisers use Amazon’s first-party data to target advertising.
— Read on www.cnbc.com/2018/10/01/amazon-planning-new-free-video-service-compete-tv-dollars.html