Video: 3 Growth “Hacks”: The Secrets to Driving Massive User Growth

This is an awesome video:

It’s obvious Josh has a wealth of experience and was able to hone is craft at the beginning of some amazing companies. I bet sitting across from him at a pitch meeting is tough – he knows his shit. I have watched this once and I am planning to again while taking some notes.

However – it seems to me a lot of his ideas stem from working on social networks. I always struggle to see how best to apply theories like these when the product is not a social product. It may be easy to think everything is social or uses social but not everything at its core is a social network. FB, LinkedIn and twitter are.

Don’t get me wrong – there are ideas to apply that might help any product but I am grinding on how to tease the best out of this on a non social network product. Not as easy. Let me define what that means to be clear – yes someone can share something to a social network but it may not be that users see each other or each other’s activity in every product. So there may be users but they are not networked within the product.

It leads to me some thinking – maybe everything needs a little of the network poured into it – even if your product is not a network.

Back to grinding…

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