Just starting this one today :: How Brands Grow: What Marketers Don’t Know
And I just realized there is a follow up book as well :: How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
Time to get cracking…
radical candour from a deep generalist
Just starting this one today :: How Brands Grow: What Marketers Don’t Know
And I just realized there is a follow up book as well :: How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
Time to get cracking…
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